For actors it's their headshots. For business professionals it's their Business Cards. In fact, studies show that using your business portrait on business cards, letterhead or in advertising increases the reponse rate by 30%.
I can't tell you how many times I've been given a business card with no picture, only to wonder a short time later who this person was- or what they looked like?
Whether the card be given for business or personal purposes, it is given with the intent of getting a call, right? Most of us have a stack of business cards that we've been handed in social situations- and now we have no idea who they are.
Putting "social" aside, let's look at the real reason we're supposed to have business cards. Well, it's self-titled explanatory, Business. So many businesses rely on getting that second or third call so that you can build the relationship and make the sale. The relationship begins with a firm handshake, look in the eye and the extended hand with a Business Card. Would you leave the picture on that card to chance? No, have a professional shot that sells you and, ultimately, your product.
A fresh business portrait is a valuable tool to help your clients connect with you. Your business portrait represents you and your company. You can't represent your business or profession with an outdated or unprofessional image of yourself. Having your portrait taken is great for business cards, flyers and other printed materials. Jerry Gilescan help you update your corporate portrait.
Certainly, one field that has come to me over and again is the area of realtors. Their sales can come over a long period of time. They need pictures for business cards, flyers, bus benches, etc to remind people who they are and that they are someone with whom you should do business. Those pictures represent memory recognition to the client and sales for the agents.
Call me for your business picture needs. I can do a small light set-up right in your office.
Thank you,
Jerry Giles
This is an actual card from a realtor/client. This is only one client who has come back time and again, no matter where she hangs her shingle. She is a client for life, just as she hopes that her clients return to her over and over for all of their needs.
And if you're in the market to buy or sell a house, Marilyn is a terrific lady to deal with in the L.A. Area. She can rep both the buyer and to seller, so she is the lady to see. In Thousand Oaks deal with Bill and Sandy Humphrey at Aviara Realty, and in Malibu I recommend Tami Humphrey and Jim with L.A Beach Living.
